1080p HDTV Blog

Sony Bravia XBR Series KDL-52XBR7 52-Inch 240Hz 1080p LCD HDTV

Feel like you’re part of the action with the KDL-52XBR7 BRAVIA XBR LCD flat panel HDTV. In addition to Full HD 1080p resolution, this HDTV features Motionflow 240Hz technology, which enhances motion to deliver a smoother and clearer looking picture. It’s also outfitted with a powerful BRAVIA Engine 2 fully digital video processor that renders stunning images from any resolution. Enjoy exceptional ease-of-use with the Xross Media Bar user interface, integrated TV guide interactive program guide and BRAVIA sync one-touch component control. This HDTV comes with an abundance connectivity options so you to connect the video sources. And with the gorgeous piano gloss black finish with floating glass accents, it will be the sharpest wall in your home.

User Ratings and Reviews

4 Stars Awesome TV
I have been wanting a flat screen TV since the plasmas came out almost 10 years ago and were $40,000. ANd finally, I made the plunge and am very happy. Sony by far is the best and the 240hz motion flow is VERY noticable. I read a review where the guy said he could not tell at all. You can tell a LOT. Dont know what that guy was looking at. Anyway, it is pricey but I am happy with it. If you are sensitive to the LCD motion stutter, get the 240hz model…even if you have to wait a while for the price to come down. The only bad thing is one small software glitch when using one of the presentations methods in the slideshow feature (maze method freezes after about 10 pics, but other methods work fine). All in all this is a great TV and it has dropped over $800 dollars already since i bought it in December! Bad for me, good for you! Oh and for those people that are having trouble committing and research stuff to death… just do it. I killed myself researching plasmas vs. LCD and then the different types of LCDs etc and now that I have it, I am SOOO happy. Black scenes are always going to be a little different on an LCD, however the 240 motion flow far outweighs the occasional funny blacks…OH, and football is out of this world on it.

5 Stars Outstanding picture!
This TV has the best picture we’ve ever seen. It’s absolutely stunning.

Lots of Amazon review comments out there about the refresh rate and stutter on the 120Hz model. That isn’t a problem at all with 240Hz.

An HDTV is only as good as the signal it receives. We had a heck of a time with Time Warner (they gave us the wrong cable box, even with the right box the HD channels didn’t work, they eventually came out and put a signal booster on the box) but once that was straightened out you cannot beat the picture on this TV. We have two other, older Sony TVs in other rooms that we’ll probably sell because no one will want to watch them after seeing the picture on this one.

We have a small living room and were worried the TV would be too large for the space. It isn’t.

We did alot of research before buying and made the right choice. You can’t go wrong with this brand and model.

5 Stars Incredible!
I just received my TV today. All I can say is: OH MY GOD! The picture is gorgeous. The sound is incredible. Setup was a breeze. The guys delivering it were nice and courteous. They set it up for me, and even offered to take the packaging away (I kept it in case there were problems).

I’ve read reviews that state there were screen problems, especially with rain or fog. I don’t see it. No artifacts, no blurring, nothing. I think as long as it is setup correctly, the problems don’t occur. There are a lot of settings, but the menus are clean and easy to understand.

I am a little hard of hearing. My old TV was cranked to the max, and I could just hear it. Not my new Sony! Even at 50% it is too loud even for me.

Just a note (in case someone else has this problem): I initially didn’t have sound at first through the HDMI cable (and panicked a little). The problem was I had to configure my cable box audio setting specifically to HDMI. You’d think as an engineer, I would have known…

The picture is awesome with my Oppo up-scaling DVD player (I don’t have a Blu-ray yet).

A nice touch: because of the multitude of connectors on the TV (and the compactness of HDMI’s combined audio/video cables) I was able to get rid of a huge rat’s nest of cables (coaxial, composite, S-video, and various combiner/splitters).

1 Stars Horrible Clouding Issue
I just took delivery of this set today after debating the purchase for a couple of weeks. I agree with the other reviewers that the picture is outstanding, with one big exception. After watching it for a couple of hours, I couldn’t help but notice that there were very obvious clouds/blooms of light throughout any dark scenes. I’ve read about this problem, called “mura” by the Japanese, but hadn’t had a problem with it on my 52XBR2. After spending the whole day wall mounting it and selling my XBR2 to a neighbor, I settled in to watch. I tried to ignore the “mura,” but it’s really bad. I’ve read that it is a manufacturing defect in the panel. I’m going to contact Amazon customer service next week and see how they deal with it. If I get a new one that doesn’t have this problem, I’ll update this review. In the meantime, be aware that this is a problem with Sony LCD sets, even very expensive ones like this one. Investigate it before you buy.

Update: Amazon has a new TV on the way to me already. I’m very impressed with their customer service. I know that some people are hesitant about buying expensive electronics online and feel more secure purchasing from a “bricks and mortar” store, but I can’t imagine anyone handling this better than Amazon has. Once I receive the new set, I’ll update my review of it.

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